Florida DTF case study: Local brand boosts merch sales
The Florida DTF case study examines how a small, locally rooted brand in the Sunshine State transformed its merchandising approach through direct-to-film (DTF) printing and targeted branding, setting a blueprint for agile growth in regional markets.By embracing DTF printing Florida capabilities, the brand could test bold graphics, achieve a soft hand feel, and accelerate time-to-market for Florida-ready designs that perform in hot climates.
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